Whether you’re a user/fan of OnePlus or not, it’s not hard to see that lately the Chinese phone-maker has been playinggames… Playing games with Android users and perhaps even with itself, which doesn’t exactly help the phone-maker’s image of a company with an establishedstrategyandvision when it comes to making Android phones that are supposed to challenge the competition.
- Top performance
- Clean software
- Super-fast charging
- Competitive prices
Today, OnePlus appears distracted. Pete Lau & Co seem to have lost their direction, which could also be the answer as to (or at least partly) why co-founder Carl Pei decided to jump ship – or rather build a new ship (Nothing). But can you blame him when in a matter of two years OnePlus…
- Killed off its vanilla flagship phone to then bring it back (there wasn’t a OnePlus 10)
- Killed off its “Pro” flagship phone (OnePlus has officially confirmed there won’t be a OnePlus 11 Pro)
- Announced a merger with sister company Oppo and intentions to switch over to Oppo’s ColorOS version of Android, to then revert back to OxygenOS for phones sold outside of China (after complaints from users)
- Dropped one of the most beloved OnePlus hardware features, the alert slider, to bring it back after widespread backlash from users
New beginnings or the end; how OnePlus 11 price in the US, UK, and Europe could decide the future of the company
A guessing game! Last year, there wasn’t a OnePlus 10; this year, there’s a OnePlus 11 but there won’t be OnePlus 11 Pro.
The OnePlus 11 is the latest flagship phone by the company – already fully revealed and set to launch on the global market February 7. Spoiler: The OnePlus 11 is shaping up to be a great phone, but perhaps also the epitome of what’s currently going on with the respected Chinese phone-maker.
That being said, there’s certainly light at the end of the tunnel, as OnePlus’ faith is still in its own hands, and just like with all OnePlus flagship phones from the very beginning, pricing will likely prove to be the deciding factor for the future of the new OnePlus 11 and perhaps even OnePlus as a whole!
Return of the flagship-killer? Leak says OnePlus 11 could cost only $650 – but will it really?
Of course, if the OnePlus 11 really launches at $650, this would also make ground for another interesting comparison – the one with the $600 Google Pixel 7, which often goes on sale for less. All that being said, though, the competition might not even be OnePlus’ biggest challenge here…
The “OnePlus hype” is dying out, but OnePlus can turn things around; just… Never Settle now or never!
As I elaborated throughout this story, OnePlus has been making some seriouslyquestionable decisions/moves, but perhaps nothing speaks about the company’s declining influence as the overall lack of excitement around recent OnePlus product releases. I’m sure you’d remember but there was a time when OnePlus worked overtime to create artificial hype around new phones, and this… worked!
Of course, it’s possible the $650 OnePlus 11 price leak is misleading and the company has different plans for the future. Perhaps a total merger with Oppo is in the cards and therefore it “doesn’t really matter” how expensive new OnePlus phones are and what features they offer?